News

What the FAP landscape looks like now

New Zealand had 10 percent more financial advice providers (FAPs) in 2025 than it did in 2024, new Financial Markets Authority (FMA) data shows, and about 20,000 advisers and nominated representatives offering advice.

Thursday, April 30th 2026

The FMA has released its second annual report analysing the regulatory returns FAPs are required to submit.

It said it provided insight into the trends and themes of the sector, and where regulatory focus might be needed.

There were 1553 filings from FAPs in 2025, up 10 percent from the last report, in 2024.

That covered 9198 financial advisers and 11,019 nominated representatives as well as 1018 authorised bodies. Across the FAPs, they were serving 4.6 million retail clients and 52,942 wholesale clients.

Most FAPs engaged 19 or fewer advisers and the most common business structure was a single-adviser FAP. About half of all FAPs only had one adviser and 78 had none, which the FMA said could indicate they were operating as individuals giving advice or via digital advice.

Only three had more than 500 advisers.

The average age of financial advisers was 47 and 52 percent were aged between 31 and 50. Only 15 percent were over 60. It was most common for them to hold a level five certificate in financial services.

The report showed 30 percent of FAPs had more than $50 million in funds under advice.

Across the sector, 40,646 complaints were received in 2025, of which 593 were escalated to a dispute scheme and 49 were upheld.

The FMA said digital advice activity grew dramatically over the past year with the estimated number of clients receiving digital advice increasing by 90 percent, from around 86,500 in 2024 to more than 164,800 in 2025. The number of financial advice providers offering advice through digital facilities also increased by 21 percent, reflecting greater use of digital channels to reach and serve clients.

Clare Bolingford, FMA executive director licensing and supervision, said the data shows both an evolving market and emerging areas of focus.

“Regulatory returns are essential for the FMA, so we can focus our regulatory effort where the risks and opportunities are greatest. We also want financial advice providers to benefit from the summary of these returns, so they can drive improvement into their own business. The continued growth in adviser numbers, alongside the rapid increase in the uptake of digital advice, shows how the sector is evolving.”

There were fewer reported complaints to financial advice providers than the previous year. While more complaints were escalated to dispute resolution schemes, the number of complaints upheld fell significantly and almost all complaints were resolved within three months.

When compiling the report, the FMA identified issues with inaccurate and incomplete returns submissions from some advice providers.

“Accurate and timely regulatory returns are a regulatory requirement. We depend on high quality data from these returns to effectively oversee advisers, ensure they meet their obligations, and support fair outcomes for consumers,” Bolingford said.

Comments

On Thursday, April 30th 2026 9:00 am Just an opinion said:

I think the findings of: 1.There are fewer complaints to FAPs, and 2.Although higher complaints to DRS, less are upheld, Would indicate that not only are the large industry suppliers getting their act together, but the quality of service from Financial Advisers is probably higher than it has ever been. I think that FSLAA and COFI are having the desired effect. IMO we have driven a lot of the cowboys out of the industry and after taking a hit in adviser numbers initially, we are bouncing back with a better crop of adviser now. P.S. I know that not all that left the industry during the legislation changes were cowboys. Some just decided it was a good time to retire.

On Friday, May 01st 2026 12:42 pm Amused said:

“Most FAPs engaged 19 or fewer advisers and the most common business structure was a single-adviser FAP. About half of all FAPs only had one adviser and 78 had none, which the FMA said could indicate they were operating as individuals giving advice or via digital advice. Only three had more than 500 advisers.” Buoyed by the fact that we have so many smaller and single adviser FAPs operating within the industry currently. Many experienced advisers have clearly leapt at the opportunity to be independent licenced advice businesses and good on them. Perhaps the FMA can explain to mortgage advisers then why the banks have been allowed to collude with the aggregators/head groups into forcing mortgage advice businesses with their own FAP to belong to an aggregator whose FAP licence they do not provide advice under. Aggregators currently hold a monopoly over all mortgage advisers’ access to the various lenders who have essentially been treated like authorised bodies which advisers with their own FAP licence most certainly are not. We have this ridiculous title now which has emerged from the banks themselves of “Master FAP” to describe the various aggregators which has no legal relevancy to the financial advisers Act. Aggregators are simply Class 2 FAP licence holders which many larger mortgage advice businesses or one-man bands looking to expand one day already are themselves. Insurance advisers with their own FAP licence don’t need to belong to an aggregator to deal with the insurers. From all accounts this model works very well for both the provider and adviser. The same needs to also apply now to the mortgage advice industry. When you are a business owner who has been licenced by the FMA to provide financial advice in your own name the fact that you are still being forced to belong to a third-party business (which has no responsibility over the advice you provide) then there is something seriously amiss. The mortgage adviser industry in New Zealand has been disadvantaged because of the aggregator model which has been focused on cementing aggregator’s own businesses not on the banks offering advisers a fair service standard for our customers. Mortgage advisers holding their own FAP licences need to be dealing directly with the banks and cutting out the middleman aka aggregators. The FMA cannot say this is a commercial decision by the banks as that excuse clearly doesn’t hold water. Given the distinct lack of complaints been upheld against FAPs and the fact that there are so many smaller and single adviser FAPs operating within the industry the current status quo for the mortgage adviser industry urgently needs addressing. If the FMA cannot see the systemic problem of forcing a FAP licence holder to belong to another FAP just so they can access the various providers, then it’s time our politicians in Wellington were made aware of this licensing discrepancy.

On Friday, May 01st 2026 4:35 pm Valkyrie6 said:

Yes unfortunately any mortgage business that has their own FAP are still having to go through regulation twice , once for their own FAP license and then again they’re forced under their aggregation groups FAP license , I just heard from a colleague one large dealer group just increased its member fees for FAP license holders only , but would lower the fee if they go under the group license, also stating banks and regulators want all advisers under one FAP only ! I’m sure the FMA does not want this.

On Monday, May 04th 2026 9:44 am Valkyrie6 said:

So, if complaints have dropped and it looks like for mortgage advisers there are hardly any confirms there is minimal risk for the mortgage advise industry, so why are PI cover premiums not dropping in cost.? But are instead increasing. Dealer group PI cover schemes are the most expensive, why? Because the group’s profit from these schemes and it’s in their best interests that premiums are the highest they can be, just another income source that dealer groups extract out of their members, the FMA does not enforce compulsory PI cover, but dealer groups and banks do. (Pattern here?)

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