AIA offers up to three months free from premiums

My word, imagine explaining Progressive Care, Vitality and how this promotion works all in one meeting, or, if the 3 month free premium was a motivator, explaining a competitors very simple approach.

Agreed Backstage. I'm sure this promotion is well intended - but too complicated.

I get the sales incentive piece, but the gimmicks being used for what is a long-term investment from the client are counter-intuitive to upfront discounts on products we know are going to increase in cost long-term. Insurers have traditionally been pretty poor about looking after long-term loyal clients, as they represent an increased claim risk compared to new clients. At the same time, the bread and butter point of insurance coverage is for the long-term unexpected risks. We sell life insurance, not gym memberships, and the strange perversion of this with an emphasis on Vitality doesn't make much sense in the advice world. Life insurance is priced over an average 7-year policy term, and the profit from a policy increases to the insurer after that; why aren't we encouraging long-term policy retention with loyalty discounts for existing clients paying everyone's bills and supporting holding the cover to do what it intended? If you want to be a life coach, go do that. The harsh reality is despite the wellness messaging, bad things out of people's control still happen, and that's why we're here to ensure that gets support. We're not selling cars or the latest tech where things are commoditised; we are not able to switch people with the latest gadget or feature without exposing them to significant disclosure risk, so why are insurers encouraging this behaviour? The point of all the legislative review and regulation we have just gone through has been all about driving better customer outcomes, whereas switching for jelly beans is counter to better client outcomes! I stand by reviewing and moving people for genuinely better coverage reasons, but moving for gimmicks that result in poorer outcomes isn't what we're looking for. If you want to talk wellness, introduce clients to a wellness specialist, join a gym, and spend the money directly on well-being services that directly help not a gimmick that potentially snookers your ability to pay for your premiums as your health declines. And yes, I have Vitality largely because it provides some discounts, but that follows where my cover is and not because of the program.