Choice Hotels launches brands in NZ

Monday 5 July 2004

New York-listed Choice Hotels International is looking to build three of its franchise brands in New Zealand.

By The Landlord

Following its 2003 acquisition of Flag Choice Hotels, the world's second largest hotel franchisor is implementing a major rebranding and growth strategy here with the promise of offering local operators the chance to tap into an international marketing and distribution system.

Choice Hotels International, which operates in Australasia through its affiliate Flag Choice Hotels, has 5000 properties in 47 countries, with another 490 properties under development.

It is wanting to build the Comfort (3½ star), Quality (4 star) and Clarion (4½ star) brands here. Quality used to be controlled in New Zealand by CDL Hotels but those 16 hotels have been rebranded.


Read More - Opens in a new window
Commenting is closed

Property News

Major industrial development powers on

It’s full steam ahead for the Stevenson Group’s $800 million, 361-hectare industrial and residential development in South Auckland – despite the uncertainties of the post-Covid-19 era.

House Prices

House price drops are short-lived - Alexander

Periods of house price decline are rare and "short-lived", says economist Tony Alexander, amid forecasts of a drop of 10%-15% this year.

Mortgages

Mortgage lending slumps to record low in April

Mortgage lending fell to its lowest level on record last month as the property market ground to a halt during the Covid-19 lockdown.

Site by PHP Developer