Choice Hotels launches brands in NZ

Following its 2003 acquisition of Flag Choice Hotels, the world's second largest hotel franchisor is implementing a major rebranding and growth strategy here with the promise of offering local operators the chance to tap into an international marketing and distribution system.

Choice Hotels International, which operates in Australasia through its affiliate Flag Choice Hotels, has 5000 properties in 47 countries, with another 490 properties under development.

It is wanting to build the Comfort (3½ star), Quality (4 star) and Clarion (4½ star) brands here. Quality used to be controlled in New Zealand by CDL Hotels but those 16 hotels have been rebranded.

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