Demand puts cheaper credit on the cards

Monday 16 August 2004

Customers who find credit cards' costs outweigh their benefits are driving change, writes Rob Stock.

By The Landlord

Low interest credit cards are set to gain some serious market share, according to research conducted for a major credit card company.

The Colmar Brunton study shows nearly six out of 10 people now see the interest rate charged as the most important factor in choosing a new card.

There is growing disquiet at the declining value of reward schemes, according to John Roberts, vice-president of MasterCard, which commissioned the research.

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