Demand puts cheaper credit on the cards

Low interest credit cards are set to gain some serious market share, according to research conducted for a major credit card company.

The Colmar Brunton study shows nearly six out of 10 people now see the interest rate charged as the most important factor in choosing a new card.

There is growing disquiet at the declining value of reward schemes, according to John Roberts, vice-president of MasterCard, which commissioned the research.

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