Baby-boomers want to enjoy money and not save

ACNielsen has been studying what it says is the "biggest demographic change" of current times - those New Zealanders aged in their late 40s to 50s known as the baby-boomer generation.

Researchers found that ageing baby-boomers plan to spend their hard-earned money on themselves in retirement rather than leaving a nest egg for their children.

ACNielsen managing director Alistair Watts said although it was widely understood that New Zealand's population was ageing, the behavioural characteristics of this demographic and the economic implications were less clear.

He said the company was building a profile of baby-boomers that had implications for household size and structure, workforce participation, education and health.

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