Learning about shares: Study the form to pick the most likely winners

Saturday 6 March 2004

Q. Barbara Kendall asks:

By The Landlord

This week's question has been on my mind for a while. What makes one company a better investment than another?

A. Dan Dividend responds:

Good question. I'll call on an NZX Broker, Cam Watson from ABN AMRO Craigs in Tauranga, to look at some of the criteria that make a company stand out from the crowd as a potentially great place to put your money.

Cam says: Most of the criteria we'll address place companies in the broader context of their surroundings. External factors are just as important as what goes on inside a company.

Assessing a company's potential for growth is a good place to start.

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